Flattening and Converging with Friedman
Based on Thomas L. Friedman, The World is Flat
- Collapse of the Berlin Wall: November 9, 1989. End of the Cold War
and beginning of a new worldwide mainstream
- The Internet, which Friedman dates to
Netscape's release of its browser on August 8, 1995. Any schmuck with a modem
and an ISP account could tap into a world wide web of information.
- Work flow software: Standards and
protocols enable computers and other devices to talk to each other without any
human involvement.
- Uploading. The creation of content, by
communities or individuals (as opposed to corporations). Examples such as open
source software, blogs, and Wikipedia.
- Outsourcing. Having work done more
quickly, and more cheaply, elsewhere (within a company and usually within a
country)
- Offshoring. Cheap, affordable digital
communication allows companies to put each department in the location (usually
another country) where it is most productive.
- Supply Chaining: The streamlined
global movement of components and finished goods is now possible on an
unimaginable scale. Wal-Mart provides an example.
- Insourcing: Marketing as a skill which
is totally unrelated to their basic business. UPS now fixes computers and
manages Papa John's delivery service. Missouri State University grows
business, resolves conflicts, provides entertainment.
- In-Forming: "the individual's
ability to build and deploy their own personal supply chain - a supply chain
of information, knowledge and entertainment."
- The Steroids: Emerging new
communications technologies: texting, Wi-Fi networks, PDAs, iPods, etc.
CONVERGENCE I: Around the year
2000, each flattener enhanced all of the other flatteners.
CONVERGENCE II: Horizontal collaboration and the ten flatteners
reinforced each other in order, bringing about more innovations.
CONVERGENCE III: The opening of new markets converged new ideas
with the flatteners and enhanced global collaboration, affecting politics and
the world economy.